Search engine optimisation
Search engine rankings are the biggest single factor effecting the popularity of your website to new clients. Your website can be modified to get higher rankings on the search engines this will increase the number of visitors by making it more likely to be found and by giving it a higher spot on the list of results when people search for it. This package includes:

	Historical traffic analysis		Submission to search engines
	Website design analysis		Search engine ranking reports
	Website optimisation		Ongoing monitoring & modification
	Website traffic reports		Six month contracts

E-mail marketing
Customised email newsletters delivered to selected clients

	E-mail can have custom content personalised for specific clients
	Low cost of sending out emails as opposed to conventional mail
	Better tracking of promotions via click through links (email only)
	Instant responses from click throughs to your website

Customer databases
A database driven client list and mailing program will allow you to see exactly what effects your marketing efforts make and will make it easier to grow your business.

	Hold any information about your clients (images as well as text)
	Determine targets for mail out campaign
	Notify clients of current stock at hand or purchases they have made

Link Management
A vital part of marketing your website is encouraging links from other sites and identifying high quality websites which you could link to from your site. Search engines will raise your rankings if you have good high quality links into and out of your website.
Includes:

	Links page for your website
	Links database with secure manager login
	Categories and subcategories of links
	Email templates promoting your link page
	Link submission forms and automated website updating
	CD Rom and e-mail format for other web-designers
	Link content kit incl. advert, logo & business description to be placed on other sites